Full Stack Data Scientist with expertise in advanced analytics, data engineering, and machine learning. Proven leader in building scalable data solutions that empower business decisions. Adept at managing cross-functional teams, developing data products, and driving business insights through innovative data strategies.
Worked with the Electronic Arts (EA) teams and planning teams to develop the learning agenda, campaign objectives, measurement framework, and reporting cadence across all media channels.
Connected with activation teams to identify studies needed to measure brand health and consumer behavioral metrics.
Reached out to data partners (Kantar, Facebook, Twitter, Google, Snapchat, Twitch) and the EA teams to set up brand lift and behavioral studies and baselines for measuring success.
Coordinated the setup for brand lift studies and reporting across planning and activation teams across all regions of the globe: NA, LATAM, EU and APAC.
Reviewed study learnings and made recommendations to the planning and activation teams on ways to improve performance using existing media levers and reach our target audience.
Presented study results to EA teams, and answered any questions related to study learnings and the performance of the campaign.
Supported and trained junior members of the team in Microsoft Excel and Power Query, and worked with them to automate reporting processes.
