A strategic and analytical leader skilled in navigating complex data landscapes to uncover actionable insights and drive business impact. With a balance of technical expertise and business acumen, I ensure every data point contributes to a compelling, data-driven narrative that empowers organizations to make informed decisions.
Increased media effectiveness for $2M client campaigns by analyzing both campaign performance metrics and brand lift study results and providing strategic recommendations to planning and activation teams.
Aligned global media measurement strategies with regional goals by collaborating with EA teams across NA, LATAM, EU, and APAC to understand their objectives, coordinate brand lift study setup, and tailor reporting to drive region-specific insights and performance improvements.
Conducted market research to improve brand health and consumer behavior measurement by collaborating with data partners (Kantar, Facebook, Twitter, Google, Snapchat, Twitch) to identify and implement relevant studies such as Context Lab Studies and larger scale Brand Lift Studies depending on client goals.
Trained junior team members in Excel and Power Query, significantly reducing the number of hours needed to prepare the data and report on campaign performance learnings.
